Applying for a new liquor licence in Victoria, done properly.
New licence applications involve more than forms. We manage the strategy, the documentation and the regulator relationship to give your application the best chance of success, first time.
What's involved in a new licence application.
Securing a new liquor licence in Victoria involves selecting the right licence category, building a compliant application package, engaging with Liquor Control Victoria, and managing any concerns from police, council or local residents. It's a process that rewards preparation and penalises gaps.
We've guided venues through this process across Melbourne, restaurants, bars, pubs, nightclubs, bottle shops and more. We know what LCV looks for and what trips applications up.
What we manage for you.
- 01
Licence category selection
Choosing the right licence type for your business model and trading plans.
- 02
Application drafting
Preparing a complete submission that anticipates LCV's requirements and addresses potential concerns.
- 03
Red line plans
Professionally drafted plans showing the exact area of alcohol sale and consumption.
- 04
Capacity reports
Maximum Patron Capacity reports and occupancy documentation where required.
- 05
Noise and amenity plans
Venue management and noise plans to satisfy council and community concerns.
- 06
Liaison and follow-up
We act as your point of contact with LCV, police and council throughout.
The Atlas route.
- 1
Free Initial Consultation
We discuss your situation and goals, identify the right approach, and flag any potential hurdles before you commit to anything.
- 2
Documentation
We gather every required document and form to make sure your file is complete and accurate before it goes anywhere.
- 3
Application Preparation
We draft your submission to meet the regulatory standards and build the strongest possible case from every angle.
- 4
Client Review
You review the final package before lodgement. Every detail, checked and signed off.
- 5
Submit and Manage
We handle lodgement and act as your point of contact with the authorities until approval is finalised.
Experience from both sides of the process.
The team behind Atlas has spent decades on the operator's side of the table, dealing with LCV, councils and police as venue owners and operators, not as regulators. That experience shapes how we build applications and manage the process. We know the questions they'll ask before they ask them.
Common questions.
Talk to us about your new licence.
The first conversation is free. Tell us about your venue and what you're trying to achieve.